A look at Adidas’ classic “Forum” sneaker, a favorite of Michael Jordan

adidas” is a global sports manufacturer born in Germany. While Stan Smiths and Superstars are known as the royal models, the “Forum,” which was introduced in 1984 and has a deep connection to basketball culture, is another adidas classic. What is the appeal of this model, which was used by legendary basketball player Michael Jordan and established basketball culture?

What is “adidas,” a sports brand with over 100 years of history?

The brothers Rudolf and Adolf Dassler, who were born in Nuremberg, Germany as the sons of a shoemaker, established the shoe manufacturing company ” Dassler Brothers Trading Company ” in 1920. Adidas” was established, combining his nickname “Adi” and the family name “Dassler”, which was the beginning of Adidas. His brother Rudolph later founded PUMA (Puma). Adidas shoes were used as uniform shoes for Olympic athletes, and gained attention by being worn at major sporting events such as the FIFA World Cup, and in the 1970s, the company became the world’s number one sports brand in terms of sales.

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The three stripes, which is also the symbol of Adidas, is said to have been created when shoes sold at the time of the company’s founding had a weakness in that they would stretch while being worn, so three lines were used to reinforce the shoes, giving rise to the three stripes. The shoes manufactured based on the development philosophy of “the world’s best shoes for the world’s best athletes” are loved not only by athletes but also by fashionistas around the world, and are an indispensable brand when talking about sneakers.

What is the appeal of the Adidas “FORUM,” a must-have in basketball culture?

The Adidas “FORUM,” with its white upper and blue accents, was developed for the 1984 Olympic Games in Los Angeles, California. The model was named after ” The Forum, ” the arena that was home to the Los Angeles NBA team Lakers, which was used as the venue for the Olympic games at the time.

It was also known as the shoe worn by NBA legend Michael Jordan during the Olympic finals, and became an indispensable model in the basketball culture that followed. It became an indispensable model in the subsequent basketball culture. Later, a low-cut model was introduced, and the shoes evolved into a fashion item as well as a sports shoe.

Appeal of the Adidas “Forum” (1) “Web system with high-technology cushioning function

The models of the time were equipped with the “Dillinger Web,” a shock-absorbing system developed by Adidas. This was a cushioning system developed for running, invented by Bill Dellinger, a cross-country coach at the University of Oregon. The “Forum” is the only basketball shoe to feature this system. Inspired by a spider’s web, the “Dillinger Web” is an excellent product that greatly reduces the burden on the foot by dispersing the impact on the sole of the shoe through a mesh of nylon fabric in the midsole.

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Appeal of the Adidas “Forum” (2) “Velcro strap for easy ankle fit adjustment

In addition to the laces, the Forum also features a Velcro strap that holds the ankle in place for a comfortable fit. The ” criss-cross system ” allows you to adjust the fit to suit your foot, providing support for ankles that are prone to injury.

Appeal of the Adidas “Forum” (3) “Heel counter to support walking

The Forum is equipped with a heel counter, adopting the functionality of running shoes to help the wearer generate the best possible performance. The heel counter is a core inserted in the heel. The heel counter, which has the effect of stabilizing the heel, an important part of the foot that supports the body weight, is designed to allow for better performance. It is designed to support walking and balance the entire body for better performance.

Appeal of adidas “Forum” (4) “Lining for comfort

The lining inside the shoe determines comfort. The Forum uses terrycloth, a toweling fabric that absorbs moisture. In addition, by adding cushioning, comfortable wearing comfort is realized without steaminess even when sweating. This shoe, which wraps the foot securely and yet provides comfort, is truly a masterpiece.

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